Walters Do It Best Hardware in Algoma and Mills Fleet Farm in Germantown help raise funds for habitat protection

French Creek Fen State Natural Area (photo by Josh Mayer)

French Creek Fen State Natural Area (photo by Josh Mayer)

When hunters, anglers and other outdoor enthusiasts buy their licenses through the Wisconsin Department of Natural Resources’ Automated License Issuance System, they have the option to donate $2 to the Cherish Wisconsin Outdoors Fund. Two Wisconsin stores that sell these licenses were particularly successful in raising money for the fund, which helps protect Wisconsin’s state parks, natural areas, wildlife areas and fisheries. Mills Fleet Farm in Germantown collected the most money in donations in 2014 at $1,066, while Walters Do It Best Hardware in Algoma brought in the largest percentage of donations on their transactions at 11.3 percent.

“While we were overwhelmed by the great response to our vendor contest to see who could raise the most funds through the ALIS system, these two stores in particular have really shown their commitment to caring for the places in Wisconsin that we all cherish,” said Ruth Oppedahl, executive director of the Natural Resources Foundation of Wisconsin. “These stores have set a great example for the 2015 contest and have helped the Foundation provide hope for the future of our natural areas.”

The Cherish Wisconsin Outdoors Fund was created through unanimous bipartisan legislation to “protect, restore and improve habitat for Wisconsin’s plants and animals” on state-owned lands. In a unique public-private partnership with the DNR, the Natural Resources Foundation of Wisconsin holds and manages the fund as an endowment.

“Walters Do It Best, Algoma, would like to thank all the people who purchased a hunting or fishing license and donated to the Cherish Wisconsin Outdoors Fund in 2014,” said Angie Hoffman at Walters Do It Best Hardware. “We are happy that so many people care so much about our state’s natural lands.”

During the duration of the vendor contest, the Cherish Fund brought in more than $90,000. The bulk of those funds came from $2 donations from the purchase of hunting and fishing licenses, and state park stickers and trail passes through ALIS. More than 25,000 individuals agreed to give at least $2 when prompted during registration. Donations also came in from campers reserving campsites through Reserve America, on the Cherish Fund’s website and in the form of planned gifts to the Natural Resources Foundation.

Learn more about the Cherish Wisconsin Outdoors Fund: http://cherishwisconsin.org/

Photo information: French Creek Fen State Natural Area, photo by Josh Mayer

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The Natural Resources Foundation of Wisconsin provides sustainable funding for Wisconsin’s most imperiled species and public lands, while helping citizens connect with our state’s unique natural places. Learn more at www.wisconservation.org.

Contact
Lindsay Renick Mayer
Natural Resources Foundation of Wisconsin
[email protected]
608-266-3138 (office)
608-843-6669 (cell)