From climate-change denier to conservationist

From climate-change denier to conservationist

Like many Wisconsinites, there was a time when Joey believed the environmental movement to be at odds with business and personal-property rights. Today, Joey integrates green practices into his business—Heinrichs Home Comfort, a residential HVAC company. Joey’s commitment to conservation might mean a lower profit margin, but he takes pride in knowing that he’s contributing to energy efficiency.

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